Beer Packaging + Branding
The project showcases the branding and packaging for the “SKYPHOS” beer brand and its three new flavors. “SKYPHOS” is a Greek beer brand that offers a refreshing taste of the Mediterranean, inspired by the love of the gods from ancient mythology: the thrill of unrequited love, the sweetness of romantic love, and the bittersweetness of heartbreak. Customers who have experienced these types of love will find a deep connection with each flavor.
Deliverables
Illustration
Packaging Design
Brand Strategy
Visual Identity
Skyphos’ Adoring Love embodies the sweetness and passion of romantic love. The vibrant and fiery design expresses the intense love between partners. Enjoy the rich and smooth taste that celebrates romance with every sip.
Skyphos’ Sorrow Love encapsulates the deep sadness of heartbreak. The soft design of this beer reflects the poignancy of lost love. Each sip brings a complex, slightly bitter taste that evokes sorrow and acceptance, offering comfort to the heart.
Skyphos’ Thirsty Love captures the intense longing of unrequited love. The design of this beer reflects the passion and yearning of a love deeply felt but not returned. With every sip, experience the bittersweet taste that symbolizes both hope and despair.
The Skyphos is a traditional cup from ancient Greece, known for its deep bowl, wide opening, and low base, complemented by two handles. Typically crafted from pottery, the Skyphos embodies the rich heritage of Greek craftsmanship. We found this cup to be a fitting representation of our brand’s spirit, inspiring us to weave its timeless design into our logo, bridging the past with the exceptional quality of our premium beer.