HYBEMerchandising Design At HYBE America, I created global merchandise and social media visuals for artists such as BTS, TXT, and KATSEYE.
I developed packaging and graphic designs that reflected each artist’s brand identity and participated in the production process from concept to completion. Collaborating with multiple HYBE labels and global vendors allowed me to strengthen my understanding of brand storytelling and visual communication on an international scale.




BTSCreated the visual direction for BTS Jin’s pop-up store, from social media promotions to in-store banners.
The cohesive visuals helped draw thousands of fans to the space, turning the pop-up into an immersive celebration of Jin’s brand and artistry.



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