HYBE — Juhee Choi Illustration

HYBEMerchandising Design

At HYBE America, I created global merchandise and social media visuals for artists such as BTS, TXT, and KATSEYE.
I developed packaging and graphic designs that reflected each artist’s brand identity and participated in the production process from concept to completion. Collaborating with multiple HYBE labels and global vendors allowed me to strengthen my understanding of brand storytelling and visual communication on an international scale.

BTS

Designed social media promotions and in-store product banners for BTS Jin’s pop-up store, visually enhancing the brand and fan experience.