THE PAWPAW
Branding
THE PAWPAW is a new probiotic brand for dogs created by Cellonix, a premium Korean probiotics company. As a freelance designer, I was responsible for the brand's overall visual identity, including packaging design, social media content, and app UI design. Unlike Cellonix’s existing clinical and professional image, I crafted a warmer, more emotional tone for THE PAWPAW to establish a distinct and approachable brand personality.
Work in Progress...
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